Comparison
GTranslate alternative for Shopify: GTranslate vs Unlost
GTranslate is popular for a simple reason: unlimited words and every language for a fixed price. Where it differs from Unlost is in how the translations are made, where they live, and what you get for SEO on each plan.
We make Unlost, so read this with that in mind. Everything said about other apps comes from their own Shopify App Store listing and Shopify’s help center, checked on 27 October 2026. Prices and limits change; check the listing before you choose.
The short version
Stick with GTranslate if you want every language and unlimited words at a fixed price, or need most third-party app content and country-specific domains translated.
Unlost is the better fit if you want your translations saved in Shopify itself, checked for quality, and your URLs and SEO texts translated from the first paid plan.
Where they really differ
SEO and URLs. On GTranslate, search engine indexing is listed from the paid plans, and URL translation from the Business plan at $35. Unlost translates SEO titles, meta descriptions, URL handles and image alt texts on every plan, so they can be found in every language from the start.
Where the translations live. GTranslate’s listing describes translation proxy technology. Unlost saves every translation in Shopify itself, so they stay in your store if you ever remove the app, and you can see and edit them with Shopify’s own tools.
Quality checks. Unlost keeps product names as written, gives short texts like buttons and options a second check, applies your glossary and a formal or informal tone per language, and puts anything uncertain in a review list.
And a clear point for GTranslate: unlimited words and every language on one fixed price. If you sell in twenty languages, that’s hard to beat.
GTranslate’s plans
| GTranslate plan | Price | Included |
|---|---|---|
| Free | $0 | All languages, machine translation, unlimited words and pageviews |
| Bilingual Startup | $12 / month | 1 additional language, neural translation, search engine indexing, edit translations |
| Startup | $25 / month | All languages, neural translation, search engine indexing, edit translations |
| Business | $35 / month | Startup features plus URL translation |
Paid GTranslate plans have a 15-day trial and are cheaper when paid yearly. GTranslate lists translation proxy technology that can translate most third-party app content, and country-specific domains for translated languages. Rated 4.7 from 678 reviews on the Shopify App Store.
Unlost’s plans
| Unlost plan | Price | Languages | Products | Words a month |
|---|---|---|---|---|
| Free | $0 | 1 | 50 | 40,000 |
| Starter | $13.99 / month | 2 | 300 | 200,000 |
| Growth | $29.99 / month | 5 | 1,000 | 600,000 |
| Pro | $59.99 / month | 10 | 2,500 | 1,500,000 |
Paying yearly gives two months free. Words count once per language: 100 words translated into 3 languages count as 300. On every paid plan, new and changed content is translated automatically within a minute; on Free you translate new content with one click.
What Unlost translates
Pretty much everything a shopper reads: products with their variant options, collections, pages, blog posts, menus and policies; SEO titles, meta descriptions, URL handles and image alt texts; notification emails; your theme’s texts, including text written straight into the theme’s code, like a Custom Liquid block; and the metafields your theme shows.
All of it is saved in Shopify itself, so it stays in your store if you ever remove the app. Product names stay as you wrote them, short texts like buttons and sizes get an extra check, and anything uncertain goes to a review list. Edits you make yourself are never overwritten.
Questions
Does GTranslate translate URLs on Shopify?
Yes, on its Business plan at $35 a month, according to its listing. Unlost translates URL handles on every plan.
Can I switch from GTranslate to Unlost?
Yes. Install Unlost, translate your store, check the result, then remove GTranslate.
Try Unlost on your store
Free for one language and up to 50 products. Paid plans keep every language up to date within a minute of a change.
Read next
- Shopify translation apps compared (2026)
Translate & Adapt, Weglot, T Lab, Transcy, LangShop and Unlost side by side: free plans, prices, automatic updates and what each is good at.
- Multilingual SEO for Shopify: get found in every language
Translated pages only bring visitors if Google and AI assistants can find them. What to translate, what Shopify does for you, and what to avoid.
- How much does it cost to translate a Shopify store?
Most translation apps price by words, languages or products. How to estimate your store's word count and what that means for the plan you need.